“Content is king” is an inescapable refrain in business today. But with all the information available, how do you get the most bang for your buck and ensure you’re hitting the right audience with the right message? Clever Zebo, a marketing firm specializing in targeting the right consumers with the right information through A/B testing and online optimization, found the answer: data. And not just any data; they rely on Data.com Connect to identify and contact potential prospects and grow their business.
Every Client Counts:
A premium boutique firm, one of Clever Zebo’s biggest challenges was finding a high volume of quality leads, especially since they needed to target executives at startups.
“Before Data.com Connect, we were having trouble reaching the right people, both to close new deals for us and also on behalf of many of our clients.”
-Igor Belogolovsky, CoFounder at Clever Zebo
“We started using Data.com Connect in 2012 and it’s helped us get in touch with the right people for partnerships, blog contributions, business development, sales, and product feedback,” explained Igor. “With Connect, we can send potential prospects targeted messages that promise them value.”
Using Connect’s advanced search functionality, Clever Zebo was able to input specific parameters around location, job title, function, and company size to build their own specific list of partners and customers that met their criteria. Information on the Company Card helped them craft better targeted messages that delivered value. Since using Data.com Connect, Clever Zebo “has grown roughly 100% year over year, each year since using Connect.”
“[T]he value provided by Data.com is tremendous and it’s been instrumental in growing our business.”
Data.com Connect Delivers for Clever Zebo
revenue growth in the first year with Connect
quality leads generated last year with Connect
product demo opportunities generated
people reached in total since using Connect
Data.com Connect goes beyond the business card. With full contact and company information, Data.com Connect offers a unique, crowdsourced database with complete, accurate and up-to-date information.
Learn more at connect.data.com.