Cyber attacks are becoming increasingly prevalent and are posing a serious threat to companies. Walmart, Home Depot and even Apple have suffered data breaches in the past year, as hackers stole millions of credit cards, email addresses and other customer information. The importance of IT security and training has been a topic of concern for many businesses. How did one company use this to their advantage, and reach over 90,000 prospects to grow their business? KnowBe4, a leader in IT security and training, uses Data.com Connect to reach potential prospects by educating them about best practices for cyber security in their email campaigns.
Securing quality leads
Generating quality leads is invaluable for any business, large or small. However, KnowBe4 was facing a problem with their current lead source: the quality of leads and accuracy of the data seemed to be a real issue, along with the amount of time spent downloading, uploading and managing large lists of contacts. “Quality is a huge issue when purchasing or setting up any lead source”, says Stu Sjouwerman, Founder and CEO of KnowBe4, “With Data.com, we don’t have to worry about that. We can utilize 97-98% of the names we get – which is an amazing standard to meet. It just doesn’t get any better than that!”
In early 2014, KnowBe4 switched over to Data.com Connect, and was able to find large lists of quality leads. Having the functionality all in one platform allowed Stu and his team to easily keep track of contacts previously purchased, exported and added, saving on processing and managing time.
Data.com Connect is our #1 lead source. We send prospects a sample of our newsletter, Cyberheist news, and from there continue to educate them with relevant and actionable IT security content. This turns into our number one source of customers. We’re expanding rapidly using the Data.com Connect records!
-Stu Sjouwerman, Founder and CEO of KnowBe4
Data.com Connect Delivers for KnowBe4
to Q2 2015
of a list of 90k generated quality leads
more than doubled their email conversion rate
Data.com Connect goes beyond the business card. With full contact and company information, Data.com Connect offers a unique, crowdsourced database with complete, accurate and up-to-date information.
Learn more at connect.data.com.