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Company Overview

Digital and print communications company, Cushing, wanted to drive marketing and improve sales productivity. They knew they needed to improve CRM data quality as a first step. Cushing initially commissioned a team to manually clean and verify its database before turning to keeps Cushing's CRM data clean, slashing time spent verifying contact information. Cushing also leverages to strategically segment their marketing database for optimized campaigns, and to empower sales reps' prospecting with access to complete and current contacts.

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