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“ gives us information our sales reps can act on immediately.”

Company Overview

Internap provides IT infrastructure services such as content delivery, colocation, and managed hosting. More than 2,700 customers around the world rely on Internap to achieve their Internet business goals.


  • Management wanted a solution that could help their army of 80 sales reps drive new business and increase the sales pipeline


  • Cleaned up incomplete and inaccurate records
  • Sales and marketing easily share clean, current, and complete contacts
  • Salesforce integration provides a single complete view of the entire company


  • Sales reps are now able to quickly identify the right contacts
  • Shorter sales cycles
  • Expanded pipeline
  • Boosted close rates
  • Increased sales productivity; before, the equivalent of 5 percent of time spent with every opportunity was spent on data cleanup
  • Achieved widespread adoption thanks to the ease of use of Salesforce and

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" gives us information our sales reps can act on immediately."