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Company Overview

Lenovo is a multinational computer technology corporation that develops, manufactures, and markets award-winning personal technology.


  • Wanted to enhance sales and marketing data quality
  • Needed to consolidate diverse data sources while preserving data integrity
  • Concerns included contact data aging and data quality


  • Chose for its innovative, crowd-sourced approach to contact management
  • Flexibility and Salesforce integration were particularly well suited for Lenovo's U.S. business environment
  • Helped with the overall segmentation process, with each account being linked to a set of targeted decision makers


  • Reduced bounce rates for email campaigns
  • Decreased return rates for direct mail campaigns
  • Helped sales team reach more accounts and close more deals
  • Increased productivity, with employees spending less time searching through multiple sources to find contacts

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