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Lenovo

“Our marketing thrives on Data.com.”

Company Overview

Lenovo is a multinational computer technology corporation that develops, manufactures, and markets award-winning personal technology.

Challenge

  • Wanted to enhance sales and marketing data quality
  • Needed to consolidate diverse data sources while preserving data integrity
  • Concerns included contact data aging and data quality

Solution

  • Chose Data.com for its innovative, crowd-sourced approach to contact management
  • Flexibility and Salesforce integration were particularly well suited for Lenovo's U.S. business environment
  • Helped with the overall segmentation process, with each account being linked to a set of targeted decision makers

Results

  • Reduced bounce rates for email campaigns
  • Decreased return rates for direct mail campaigns
  • Helped sales team reach more accounts and close more deals
  • Increased productivity, with employees spending less time searching through multiple sources to find contacts

Find out how Data.com can transform your business. Contact me

 

 

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"Data.com is a force multiplier."
Standard Register
"Connecting with decision makers within functional departments versus corporate procurement…"
Cushing
"My team is addicted to Data.com!"
Internap
"Data.com gives us information our sales reps can act on immediately."