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Motorola Solutions

“Data.com dramatically improved our data confidence.”

Company Overview

Since 1928, Motorola Solutions has been committed to innovations in communications and electronics. The company's 2-way radios are popular in government and the public sector, but Motorola Solutions is facing competition in retail, energy and manufacturing industries. To reach these relatively new markets, Motorola Solutions needed to improve their marketing database and acquire new targeted leads.

Solution

Motorola Solutions turned to Data.com to refresh and build on their marketing database. They matched their 332,000 marketing database to Data.com to append and clean their data. And they acquired 10,000 net new leads in the strategic energy vertical.

Results

  • Dramatically improved data confidence
  • 53.6% of marketing database improved or retired
  • Over 90% email deliverability
  • 21% increase in form conversion from email

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"Data.com dramatically improved our data confidence."
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