“Connecting with decision makers within functional departments versus corporate procurement requires us to target and build these relationships with pace. That's precisely one of the value-adds we get from Data.com.”
Standard Register's transition to new set of digital products and services required the company to rapidly identify new buyers, deploy a more consistent sales process, and create a true 360-degree view of the customer. Within months of launching Data.com, Standard Register was gaining new customer insights to more effectively advance deals through the sales cycle, and they doubled the number of contacts specifically targeted to growth opportunities.
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