Best Practices for Data Governance & Stewardship in Salesforce
When dealing with customer data, it's important that everyone in the organization treat it as a corporate asset. This requires understanding everywhere it will be used (people, processes, and systems), then determining how to manage the data in a way that will meet the needs of both the users and the overall organization. Learn Sales Cloud & Data.com tips and best practices to ensure effective data governance for data-driven customization, lead routing rules, custom workflow enablement, lead enrichment, and marketing automation connectivity.
Featuring: David Hughan, Data.com VP of Consulting Services; Mehmet Orun, Data.com Director of Data Solutions; Greg Malpass, Traction on Demand Founder & CEO