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Sessions at Dreamforce ’14 Keynote:
The Future of Customer Data in the Cloud

Knowing your customer requires data beyond your four walls. Learn the new best practices for customer data and intelligence in the world's #1 sales app. Understand how can help you build a better cloud data strategy, letting you focus on selling faster and getting better insights for your business.

Featuring: Andy MacMillan, SVP/GM; Michelle Huff, VP of Product Management/Marketing, Michael Sabin, Dun & Bradstreet EVP/GM for Global Alliances; Heather Talerico, ADP Sr. Director of Sales Operations; Debra Walton, Thomson Reuters Chief Content Officer

Grow Faster with the Right Data at the Right Moment

Looking for an edge in how you sell and market to customers? Successful companies know their customers and prospects better, connect to them faster, and make better data-driven decisions when they have the right data at the right moment. See how customers benefit from the best B2B customer data built into Salesforce to achieve increased CRM adoption, shorter sales cycles, and faster growth.

Featuring: Beth Fitzpatrick, Sr. Director of Product Marketing; Thom Wright, Sr. Specialist; Ty Massengale, Kimberly-Clark ITS Business Partner for Sales Effectiveness

Turn Data into Dollars: Identify and Measure ROI with Higher Quality CRM Data

Access to accurate customer data directly within your CRM system can provide tremendous cost savings and positive impact to revenue. Learn the significance of higher quality CRM data, get metrics for building your business case, and hear successful ROI stories from customers.

Featuring: Rebecca Wetteman, Nucleus Research VP of Analyst Research; Cody Royster, Intercall IS Manager

Pardot + Deliver Personalized Marketing at Scale

Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals. But marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Learn how the combination of the right marketing automation with the right data, all natively integrated with the #1 sales app, delivers on the promise of a customized experience for every prospect.

Featuring: Brett Stineman, Director of Product Marketing; Chris Heiden, Pardot Sales Engineer; Billy Cripe, Field Nation CMO

Best Practices for Data Governance & Stewardship in Salesforce

When dealing with customer data, it's important that everyone in the organization treat it as a corporate asset. This requires understanding everywhere it will be used (people, processes, and systems), then determining how to manage the data in a way that will meet the needs of both the users and the overall organization. Learn Sales Cloud & tips and best practices to ensure effective data governance for data-driven customization, lead routing rules, custom workflow enablement, lead enrichment, and marketing automation connectivity.

Featuring: David Hughan, VP of Consulting Services; Mehmet Orun, Director of Data Solutions; Greg Malpass, Traction on Demand Founder & CEO